Eternity Lifestyles - Distributing the Who's Who in Fashion Eyewear

Eternity Lifestyles - headed by experts with more than 30 years experience in the eyewear industry - is the proud distributor of some of the best eyewear labels in the world.
Here is a small peak at the world of Eternity Lifestyles.

Cartier
Cartier is a French luxury jeweler and accessory  manufacturer. The company has a long and distinguished history of serving royalty, as well as stars and celebrities. One Prince of Wales hailed Cartier as "Joaillier des Rois, Roi des Joailliers" (Jeweller to Kings, King of Jewellers"). Cartier ventured into the Eyewear market, catering to the need of the chosen few.

Mont Blanc
Mont Blanc has, for over a century, catered to the needs of the elite. Having created a loyal base in the luxury accessory market, the 'White Star' logo is synonymous with excellence. Mont Blanc has brought its legacy of perfection and high quality to its Eyewear division which has created waves worldwide.

Chrome Hearts
Chrome Hearts is an American luxury brand, founded in 1988 by motorcycle enthusiast Richard Stark, that specializes in high-end silver jewelry, eyewear leather clothing and furniture with gothic rock motifs. It is known for its luxury items which feature fleur-de-lys, dagger and floral cross designs. Celebrities who wear Chrome Hearts include: The Rolling Stones, Aerosmith, Guns N' Roses, Bon Jovi, Tom Cruise, Brad Pitt, Ricky Martin, David Beckham, Justin Timberlake, Britney Spears, Pamela Anderson and John Morrison. In India, Amitabh Bachchan, Abhishek Bachchan and Salman Khan have frequently been spotted wearing Chrome Hearts eyewear.

John Galliano
John Galliano is a world famous designer who designed for labels such as Givency and Cristian Dior before launching his own exquisite sunglasses range. He is known to derive inspiration from everything ranging from history to nature. His designs are often larger than life. His range of eyewear was recently launched by Sonam Kapoor in Delhi, exclusively through us.

Stay tuned for more on the world of eternity lifestyles.

Protect Your Precious Eyes

As people eagerly head out into the sun to soak up the last weeks of summer, inevitably some will end up picking up a cheap pair of sunglasses — because you left your good ones at home, or in the back of an airplane seat or in a cab, or just because those ones the street vendor is hawking are so cute. Yet, according to ophthalmologists, spending the few hundred for trendy glasses that don't block out ultraviolet rays may ultimately cost you more than going without.

Dr. Wayne Bizer, a U.S based eye doctor and spokesman for the American Academy of Ophthalmology says that sunglasses without protection from the two most harmful types of UV light— UVA and UVB — can actually do more harm to your eyes than if you were forced to squint.

As everyone knows, when it's really bright out you squint and your pupils constrict to tiny dots — as small as half a millimeter in diameter — to limit the amount of light getting in. When you put on sunglasses, the effect is the same as being in darkened room, the pupil dilates to let in more light.

Glasses that don't block UV rays may offer some relief from visible light and reduce your need to squint, but the additional exposure to UVA and UVB can be harmful. "Let's suppose you put on a very dark pair of sunglasses," Bizer says, "Your pupil opens up, it dramatically changes in size from half a millimeter to 5 or 6 millimeters. It's an enormous increase, and now you're allowing much more [harmful light] into your eyes than if you didn't wear the cheap sunglasses at all."

"Sunglasses without UVA and UVB protection simply filter out the ambient light, the glare," Bizer says. "They don't do anything to protect you." And that additional exposure to UVA and UVB rays may increase the risk for cataracts, macular degeneration and even development of ocular melanoma — a very rare type of cancer.

So how can you make sure that you're buying a good pair of sunglasses? You don't necessarily have to spend a ton of money.

He recommends buying from a reliable source, and checking for stickers or tags that guarantee to block UVA and UVB. "You should be able to buy a decent pair of [relatively cheap] sunglasses at a reputable place," he said. That, Bizer says, probably means skipping the street vendors, who are often flogging wares that don't comply with any quality standards.